Whether you are trying to close a business deal, create a viral marketing campaign, get into a romantic relationship, network at a conference or convince your grandmother to upgrade from flip to smartphone, utilizing the following principles, applied ‘successfully’ (definition purposely leaving up in the air), will bolster the chances of your ideas getting heard.
Jim Davies, cognitive scientist, says in his book, “Riveted” that you have to understand 6 things about the human brain to win friends and influence people:
1. We are interested in stories about humans…
2. We pay particular attention to things we hope or fear are true…
3. We delight in finding patterns…
4. We are attracted to incongruity, apparent contradictions, novelty, and puzzles…
5. The nature of our bodies—the nature of our eyes and other sense organs, affects what kinds of things draw us…
6. We have certain psychological traits, many of which are evolved, that make us like and dislike, believe and disbelieve…
Action:
When you speak, write, and interact with other people, try to make sure you apply all 6 of these accordingly to compel, fascinate, and persuade everyone you meet.
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